How are the generations defined?
Baby Boomers are the post-World War II children, in other words, those born after 1945 and before 1960. This generation was the first to have university education en masse (26 percent), they enjoyed the birth of rock ‘n’ roll and witnessed the changing attitudes to sex through the introduction of the pill. They also challenged the fighting in Vietnam, the Atom Bomb, press censorship and set out an idealistic vision of One World brought together by love. This generation’s parents drove its children into lifetime professional careers based on loyalty to major corporates. This dream of lifetime employment both for their parents and themselves was shattered by the first post-war recession in the early 1980s. Generation X are those born between 1960 and 1985. This group entered the world of work at the time of deregulation, market forces and rising prosperity born out of technology advances. This workforce pledged more of its loyalty to the new professions of IT, banking and professional se
