How are the formulas unique?
The base ingredients are the same for each blend. However, the percentages are a bit different. For example, Volumizing Therapé is intended for those with normal to oily hair. There is a higher percentage of cleansing surfactants in Volumizing Therapé than in the Moisture Therapé. Moisture Therapé has a higher percentage of proteins to enrich the hair, while still supporting the scalp. Scalp Therapé has a slightly different pH to help balance the scalp, without stripping the hair. Kid’s Therapé is a bit more cleansing, as kids tend to get dirtier than adults. Of course, the surfactants I chose to work with are very gentle, even at higher concentrations.
