How are the entries judged?
The invention will be judged on originality and inventiveness pertaining to the new idea, process or technology. It must be complete, well-articulated, and workable. It will also be judged on its potential value to society (socially, environmentally, and economically), and on its range or scope of use.
The invention will be judged on originality and inventiveness pertaining to the new idea, process or technology. It must be complete, well-articulated, and workable. It also will be judged on its potential value to society (socially, environmentally, and economically), and on its range or scope of use.
Approximately 200 industry experts are invited to serve as members of the Adrian Awards judging academy. Judges are comprised of advertising, public relations, media, and Internet marketing professionals, along with leading members of the travel community. Entries are evaluated in five equally weighted categories: Marketing Objectives, Creativity, Quality, Content, and Results. Each entry is judged on its own merit and success in achieving its objectives as outlined in the entry’s communication statement. Multiple judges score each entry. Points are then added cumulatively and an average score is determined. All tabulation is done by officials of HSMAI and kept confidential. Judging for Gold, Silver, and Bronze Awards is completed online, while judging for the Platinum and Best of Show Awards is completed in person.
