How are the Diamonds or jewellery you are selling differ in quality and price from a local jewellery store?
On an average you can be assured that the jewellery we are selling is priced at least 50-70% less than what you will pay at a jewellery store. Jewellery stores have high overheads and hence big markups. Pieces that typically sell for $1,000 at a jewellery store can be purchased from us for $250 to $500 as an example. In relation to Diamonds, De Beers holds the monopoly over diamonds and 60-70% of diamonds in the market are sold through De Beers subsidiary Diamond Trading Corporation. The advantage we have is that we are selling directly to you and we do not have high overheads. In summary you can get deals from us, but your expectations have to be reasonable. Some customers want to spend $500 for a 1.00 carat diamond and expect it to be eye clean and clear. This is simply not possible, we cannot give you a $5,000 diamond for $500. Our advice to you before buying any item from us to do some homework by visiting your local jewellery stores, and this way you know what to expect and you wi
