How are the codes of conduct monitored and enforced?
The codes are enforced by national self-regulatory organisations (SROs). Complaints are handled by adjudication committees within national SROs, comprising a wide variety of stakeholders to ensure impartial decisions. Industry also commissions regular independent monitoring of the codes of conduct to verify that the provisions on advertising to children are being applied effectively. For example in Europe industry commissions independent monitoring of the implementation of national rules based on the ICC Framework for Responsible Food and Beverage Marketing Communications.
