How are the catwalk models who take part in London Fashion Week chosen?
The casting for each show at London Fashion Week is usually done by the show’s casting director in conjunction with the designer and the stylist. They will work together to come up with a profile of the type of model they are looking for to show the collection and they will be aware of the available budget. Once the profile has been compiled, it will go out to a number of model agencies, each of which represents a group of models. In response, the model agencies will send packs of cards with models that fit the profile and budget. Models will then go and see the casting director and/or stylist and designer who may try the clothes on the models and will then select the models they want to appear on the catwalk at London Fashion Week.
