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How are successful business development campaigns measured?

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How are successful business development campaigns measured?

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Companies can measure the success of a Phillips & Company business development campaign using standard growth metrics that matter. At the conclusion of the campaign, clients can expect greater revenue growth, greater access to new markets, more customers and better channels. Over the long-term, companies that adopt a campaign approach can expect to broaden the trust and affinity that customers share with the company brand.

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