How are sponsored listings different than non-paid search engine submissions?
A. Non-paid search engine placements appear in the main body of the search page and are also known as “Natural,” “Organic,” or “Algorithmic Listing” search results. Sponsored listings are highlighted in the sponsored areas of the search page. In a sponsored listing, law firms can control their search engine placement based on what they are willing to bid for optimum ranking. In a non-paid search engine submission, law firms cannot fully control its website’s position as ranking is based on factors such as a site’s popularity and optimization.
Related Questions
- Why are the sponsored links at search engine "X" different than the sponsored links at Zuula from the same search engine when I use the same search terms?
- How are sponsored listings different than non-paid search engine submissions?
- How is Blueprint different from a search engine like Google, Yahoo, or MS Live?
