How are Sonys Blu-ray Disc player sales going now?
Vandenbree: If you look at the home video business, its growth over the prior year is predominantly driven by Blu-ray. I think once we got past the issue of which high-definition format to buy it allowed us to tackle that next issue of why high definition vs. an up-converted standard-definition DVD player? That is the fight we are having now. Blu-ray is doing very well for us. Blu-ray is one of the categories that is growing right around expectations — a little bit lower than our initial expectation, but then the question was, “How high is up?” But we are not disappointed at all with how Blu-ray is doing. TWICE: Do you sense that consumers understand the value proposition of BD-Live enough to make that step now? Vandenbree: I think there is more work to be done on our part and on everyone’s part to help consumers get that message. I know my kids understand it, because they are very savvy to the Internet. I think we still need to do work around that. We were very focused on the format i
