How are Seiko watches made?
The majority of our watches today are made totally by machine. Component parts are made in individual factories and these then come together at assembly plants where product is assembled and tested. Certain watches like the Seiko Kinetic Chronograph are hand assembled due to low numbers produced. Materials used in today’s watches have evolved over many years. Plating with gold colour material remains popular but currently the trend is very much for consumers to choose stainless steel for the case and bracelet material. We also find that leather strap models now represent a much smaller % of total sales. We also use titanium for several models today to cater for consumers that have skin allergies. To make watches lighter we use ceramics and engineering plastics in most of our movements. This also cuts down on power consumption (less friction) and quantity of parts used and this in turn cuts down servicing requirements. Power supplies for watches have changed over the years. Until we int
