How are Scout Internet surveys designed to be implemented?
Basic quality control email requests can help a company create a picture of its customer service performance; however, the information returned is less than consistent as the prospect is left to ultimately decide what information is supplied. With online surveys which facilitate direct questioning via the Internet, clearer pictures can be drawn and maintained as specific data can be collected and returned in report form. The following example exemplifies the targeting of dead leads via a CRM (customer relationship management) survey invitation: Dear Prospect, Acme Industries recently received an Internet request from you for a price quote on one of our products. In an effort to increase our level of customer service, we would appreciate your taking a few seconds to complete our very brief online customer satisfaction questionnaire. (The form is anonymous, no personal information is required.) Please use the following link to complete our quick Internet customer service study: http://ww
