How are results measured in infomercials?
A. One of the greatest benefits of an infomercial is how accountable it is. With the right systems, you are able to determine within a matter of hours how many people responded to a specific telecast and how much profit you generated. Ad Allowable (AA): A dollar amount determined to be the maximum media expense per unit sold in order to make a maximum profit – approximately the gross profit per unit, less all direct selling costs, except media time.
