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How are Reserved List names different than names I could purchase if I went to any domain name retailer?

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How are Reserved List names different than names I could purchase if I went to any domain name retailer?

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Reserved List names are short, memorable second level names that have been set aside specifically for the rightful name holders, which in this case are government entities. For example, before NeuStar will hand over the domain name www.newyorkcity.us, we need to validate that the person requesting the name is in fact authorized to purchase this name on behalf of New York City’s government. This validation step is what sets the Reserved List names apart from names that can be purchased by the public on a “first come, first served” basis.

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