How are Quantitative and Qualitative Data Different?
At the most basic level, data are considered quantitative if they are numbers and qualitative if they are words. Qualitative data may also include photos, videos, audio recordings and other non-text data. Those who favor quantitative data claim that their data are hard, rigorous, credible and scientific. Those in the qualitative camp counter that their data are sensitive, detailed, nuanced and contextual. Quantitative data best explain the why and how of your program, while qualitative data best explain the what, who and when.
