How are press trips organized?
Press trips generally fall into two categories: 1) organized group trips and 2) individual trips. Organized trips are comprised of anywhere from 2 to 20 people. I once heard of a fam to Turkey with 350 writers! But that’s not typical. The itinerary, including meals, accommodations and schedules are arranged in advance by the organization sponsoring the trip. Writers and photographers are flown in, unless they live close enough to drive. Then the participants are escorted around to the attractions by van or bus. On the plus side, all the details are handled once you arrive. On the downside, you rarely get any free time and must endure the feeling of being “herded” like cattle. For an individual Fam, the writer/photographer must contact the city, PR firm, resort and request “comps,” or complimentary arrangements. The rules for individual trips are wide open. For example, travel companions, may or may not be included. Getting airfare covered may be nearly impossible at some destinations,
