How are potential Fair visitors reached?
Six weeks before each Fair the magazine EINSTIEG Abi appears with a Fair Special supplement. The magazine is subscribed to by 3,600 high schools and by all the Career Information Centres in Germany. This makes a grand total of 160,000 copies that we send out. The schools and job centres receive information flyers for school-goers as well as posters to hang up in their assembly halls. Teachers are informed of the fair through our Online-teacher’s newsletter – EINSTIEG News which appears monthly. In addition teachers are notified about each specific fair by direct mail. Further channels of communication are opened via partnerships with print media e.g. the daily newspapers, Sddeutsche Zeitung and Tagesspiegel and online media e.g. stern.de. We also have cooperations with the federal job centres and the Ministry for Education and Research. Pre-Fair indepth reporting and tips for each Fair can be found in our website: http://www.einstieg.com/.
