How are political issues marketed and managed by the government, private groups, and the media?
• In the absence of strong fixed ideologies, other influences may shape our worldview and attitudes about particular issues, events, and personalities. • For example, political leaders, private groups, and the media may influence attitudes about issues, events, or personalities that are not shaped by strong ideologies. • President Bush developed an extensive public relations program to shape public opinion, including “video news releases.