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How are organizations using new technolology in creative ways to source and recruit employees?

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How are organizations using new technolology in creative ways to source and recruit employees?

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I am conducting best practices research for a financial services agency who would like to learn about how organizations (public and private) are using new technology (e.g., Web 2.0, podcasts, blogs, social networking, etc.) to promote/brand their organization, source and recruit employees.

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