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How are my search advertising keywords determined, and how many will be used?

April 26, 2017Advertising search Used

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How are my search advertising keywords determined, and how many will be used?

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A. The keywords are researched after studying the industry and your competitors. An extensive analysis is done and then keywords are selected to run the campaign. The number of keywords to be used can vary based on the budget for the PPC campaign and also on the target market nature of the business.