How are mobile Web sites different to PC sites?
Mobile sites are designed for on-the-go users who don’t have a keyboard or a mouse and have a limited amount of space on the display. Mobile users need their information more quickly and succinctly, so they require a streamlined design, smaller page sizes, faster downloading, as well as different functions, like “click-to-call” (placing a phone call directly from the site with one click), and maps & directions.