How are marketers using tools like CodeBroker?
CodeBroker is one of the first of its kind in the United States, providing all marketers the power of the mobile channel. However, mobile promotions are already delivering astonishing results in both the US and other parts of the world: In a CD promotion associated with a music event, CD’s were purchased by 35% of the people who requested a mobile coupon. The Oakland A’s recently ran a mobile promotion for discount tickets. 15% of the people who requested coupons redeemed their coupons and 25% of those opted to receive additional offers. A major nightclub incorporated a mobile promotion into its weekly advertising offering respondents a “first drink free” during limited hours one weekend evening. The club saw an 8% response rate and a 72% redemption rate. Blockbuster ran a series of test promotions which averaged a 5% redemption with a peak redemption rate of over 10%. One of the campaigns garnered a 1% redemption rate within 4 hours.
