How Are Keyword Phrases Communicated to the Search Engines by SEO Experts?
If you hope to achieve Top 10 placements in the search engines for specific keyword phrases, it is important for the search engines to index and remember your keyword terms. To do this you need to use your keyword phrases in several locations to let the search engines know these words are important to your site for search engine positioning improvement. The first place to use your most important keyword or keyword phrase is in your title tag. After your title, use your important keyword phrases in the description meta tag. This tag should be two descriptive sentences describing your site. Be aware that this is the information most search engines will display to describe your site to potential visitors Finally, keywords in page copy are mandatory!
