How are interactive marketing and digital advertising evolving?
We’re seeing great evolution and experimentation around how performance-driven advertising is moving forward. There’s also great evolution in branded and emotional experiences, which is what we’re focused on with this partnership. We need to think about how we can refine digital advertising and technology to encourage consumers to take an action offline and think about how messaging and traditional media translate to digital, dynamic environments. Q: How will you get people to the pages? A: The ways in which we traffic will be multifaceted. We’ll place banner ads throughout relevant areas on Yahoo. We’ll also make the content visible through syndicating, as well as by targeting rich ad media units with content in them to relevant audiences for each particular brand. Our Yahoo front page is also a great vehicle to steer traffic throughout Yahoo. Q: How will brands be presented on each Web site page? A: We’ll create associated media vehicles, such as post-roll video spots. We’re thinking
