How are impressions and click-throughs tracked?
An impression is recorded each time someone visits your page with the ad code on it. If you are using a default ad, geographic filtering tag, or other special tags that require a default, note that BannerSpace does not count “default” impressions, therefore, your total page views would be equal to the impressions counted on your BannerSpace traffic report, plus the impressions directed to your default ad. Impressions are counted only for each unique user during a 2-minute period. In other words, not all attempted impressions are counted, including robots and multiple refreshes, reloads by the same browser within a 2 minute period, and incomplete requests. When someone clicks on a sponsor banner, the users IP address, date, time, and other information are stored in our database. If the same user clicks on the banner again within 2 hours, the click is NOT recorded.
