How are Households Selected to be a Part of the Nielsen Ratings System?
The Nielsen ratings system is a method of determining how many households have their televisions tuned to a specific program at a specific time. The Nielsen ratings system does not determine whether a television program is of good or bad quality. Instead, the Nielsen ratings system provides data on who watches the program and for how long. These ratings are often used by television advertisers and the overall television production industry to monitor the popularity of various programs.
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