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How are hotels able to offer deeply discounted rates online?

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How are hotels able to offer deeply discounted rates online?

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Reserving rooms online costs less than calling hotels directly and booking a room with an operator or travel agent. Simply stated, booking a room online is a less expensive way to sell the room. Also, prepayment saves hotels the costs associated with billing and accounting. These savings are passed to the consumer as discounted rates for hotel rooms.

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Prepayment saves hotels the costs associated with billing and accounting. These savings are passed to the consumer as discounted rates for hotel rooms. Reserving rooms online costs less than calling hotels directly and booking a room with an operator or travel agent. Simply stated, booking a room online is a less expensive way to sell the room.

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