How are hand-built wheels better than machine built wheels?
Most bicycle wheels sold today are built using machines. For run-of-the-mill wheels this can work, but to build a truly light wheel with uniform tensions, you just can’t match the skill of human hands. Every Rolf Prima wheel is carefully hand-built using a painstaking build process that enables our wheels to run true longer – without the need for constant attention or a “break-in period”. In effect we build each wheel three times with two stress cycles in the build to seat and stretch all components.