How are focus group participants recruited?
A. Unless your organization has a list of employees, customers, or other populations you would like us to recruit, we depend on a database of potential participants who we have carefully screened to meet the demographic requirements of your study. We select people who are comfortable speaking in groups to ensure a lively and productive discussion. Gomez Research does not use “professional” focus group participants-people who participate in focus groups on a regular basis for supplemental income. Anyone who has participated in a focus group within the last 6 months is excluded from our studies.
