How are “exhibitor”, “event marketer” and “event or exhibition organizer” defined?
• An exhibitor or exhibit manager is an individual responsible for planning and conducting face‐to‐face marketing and sales at exhibitions and events. • An event marketer is an individual responsible for the marketing and communications of a company’s brand(s) and typically directs or manages the integrated marketing plans for that brand(s). • An event or exhibition organizer is an individual or organization responsible for the development, management and execution of an exhibition, event, or trade show.
