How are entries scored?
Winning entries must demonstrate that they met clearly stated objectives, show originality and demonstrate results based on measured outcomes. Judges consider how well a program was conceived and executed, how appropriate the chosen strategy and objectives were for the desired results, and how the outcomes are measured and achieved. For entries in the Communication Management division, the work plan and the work sample are each worth 50 percent of the score. For entries in the Communication Skills division, the work plan is worth 40 percent and the work sample is worth 60 percent of the score. In the Communication Creative division, the work plan is worth 25 percent and the work sample is worth 75 percent of the score.
Winning entries must demonstrate that they met clearly stated objectives, show originality and demonstrate results based on measured outcomes. Judges consider how well a program was conceived and executed, how appropriate the chosen strategy and objectives were for the desired results, and how the outcomes are measured and achieved. View scoring information based on divisions.
