How are current data-privacy regulations affecting bank contact centers?
Platt, Intervoice: The privacy and information-sharing regulations that are now being enforced have made it necessary for banks to provide an extra level of security in order to ensure that information is given only to those who are authorized to receive it. In order to achieve this higher level of security, banks are using a number of systems: some rely on passwords or PIN numbers; others pose a series of personal questions for proof of identity. Some banks have even implemented voice verification technology, which provides an automatic validation of a person’s identity based on the characteristics of their voice. Goad, Datamonitor: New regulations are forcing banks to be smarter about how they use customer data. The Do Not Call regulations, in particular, are forcing banks to focus more closely on their existing customer bases and use outbound calling and telemarketing to improve customer relationships rather than cold calling to win new customers. If handled sensitively, outbound ca
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