How are creative artists being informed and educated about S-3D?
JOSHUA: Its actually quite easy. We bring them into our screening room and show them our demo reel. Rarely does a creative person come out of that without being inspired to try it. Its too early to write the book on how 3D should be made. When we talk to these artists, we stress our role is to provide useful resources to properly arm themselves – and we have seen a lot of different interpretations on how to produce 3D. We often talk about who will make the Citizen Kane of 3D – meaning who will crack the cinematic language for 3D in the 21st century. ELIZABETH: REAL D starts with movie fans, of course, and those who are passionate about the ways in which movies are made. Then it spreads to the general public. This is happening pretty rapidly, and Beowulf is certainly a huge step forward in that process. Again – you see it and you want to see everything in REAL D. So, there is a similarity in engaging passionate early adopters to evangelize something game-changing which is of the highest
