How are CMSs typically used?
A CMS can dramatically improve the way a business controls its content on the web or intranet. For example, a larger implementation can transform the way the entire company operates by improving the creation, management and retrieval of information. The most common form of content management is ‘Web Content Management’, which allows people to easily control and update their websites through the use of a web browser. When a website gets very large or it is published in multiple locations, a CMS allows for content to be aggregated and re-used efficiently, and for a team of authors to collaborate on to the content creation process. In addition, because a CMS separates the presentation of a site (the design) from its content (the data), a CMS enables organizations to re-use content assets across its sites. This feature allows sophisticated new marketing techniques to be implemented, as organizations can publish new services and offerings to key areas of their site, helping to drive new pur
