How are changing demographics a factor in the increase in coaching?
First, we are now truly a global economy, and a highly competitive, rapidly changing one at that. As a result, supervisors are managing many people and are often too busy to provide the kind of feedback their leaders deserve. Plus, they often already have very specific ideas about how you should perform. Leaders need professionals they can confide in, who don’t have a vested interest in how they do things. Coaching solves that need. You can count on your coach to be neutral and supportive, while holding you accountable to accomplish your benchmarks.
