How are cable television ratings performed and Do cable outlets have a way to determine how many people are watching a particular show?
Cable companies have no way of knowing what you are watching. Television ratings are performed by companies like Nielson. They can put a device in your home that hooks up to your cable outlet and that device would report to that company and they compile a list of what people are watching. There lists are then put into percentages of how many people they monitor and then it is assumed that if 30% of the people they are monitoring are watching something then so is everyone else. It is not a big percentage of people that are monitored. If you were asked to be monitored the company that is monitoring you would also pay you to have that device in your home.
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