How are Britains national newspapers facing up to the digital challenge?
The World Editors’ Forum has conducted interviews with online executives at four papers – the Daily Telegraph, The Times, The Sun and the Daily Mirror – and compiled a four-part report on the results. The first part, on logistics, is posted here on the Editors’ Weblog site, and the second, entitled “Let readers lead your content”, is here. The first analysis compares the levels of integration at the four titles and concludes that it’s “all a matter of opinion.” A weak and simplistic comment. The comparisons reveal a familiar groping-in-the-dark approach, but the commitment to a new form of journalism is clear. As we know, the Telegraph has a fully integrated newsroom with online forming part of all the editorial floor conversations and online journalists sitting at each of the three main desks – news, business and sport. But The Times takes the view, according to its online supremo, Anne Spackman, that the net is “a specific medium”. Though Times online journalists also sit on the thre
