How are Bobs presentations customized?
A. His regular presentations (not the spoof or other unconventional talks) are tailored to his audiences primarily by focusing on business activities they regularly engage in. Bobs presentations about using humor in ones professional life are in modules. These include applications such as promoting a business product or service using humor, problem solving, managing, selling, dealing with hostility and confrontation, etc. For example, if he is speaking at a sales meeting he focuses on humor in selling, whereas if he is at a management retreat, he spends lots of time on humors role in managing effectively.
