How are automotive brands using mobile as part of their multichannel marketing strategy?
At Microsoft we have the distinct advantage of being able to utilize a three-screen approach for our clients and customers. Autos have always done an excellent job of connecting to the specific audience by leveraging each of the platforms strengths, whether it be gaming, online or mobile. We see mobile as the thread the weaves together the entire multimedia campaign. Especially for the autos, we find that because mobile is the device that is with you during a commute or on the weekend, when you are away from your PC, so that we can continue the messages that consumers experienced online and in-game while they are on the go. Why is mobile such a good fit for automakers? What challenges does mobile address for them? Mobile answers many of the automakers’ challenges. From a branding perspective, it is an excellent device on which to showcase a new auto launch. As a Chicago commuter myself, I have spent many an evening this summer, headed home to see the family, worried if we are going to
