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How and why does GSK use Cookies?

cookies gsk
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How and why does GSK use Cookies?

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Cookies are used for a variety of purposes on GSK websites: Some GSK sites set cookies that keep you from having to enter a password more than once during visits to one or more of our sites. We also use cookies to help us analyze usage of our sites and traffic among our sites more accurately and to provide you with information of interest to you. For example, cookies are used on some GSK websites to record the total number of hits received on the sites and web pages. Cookies also allow GSK to determine whether you came to a GSK site from another GSK site or from an advertising banner or link on a non-GSK website, so that we can, for example, measure the effectiveness of the links among our sites and the effectiveness of our advertising on non-GSK websites. Similarly, cookies allow us to determine whether you register on or visit any of our websites, which enables us to analyze how particular users use our sites and whether registered and unregistered users of our websites use our sites

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