How and Where do Realtors find Buyers?
Realtors are constantly in contact with the largest number of potential buyers possible to generate a steady flow of prospects specifically interested in your property. Typically, 60% of all buyers come through these referrals and ongoing marketing, about 20% come from “for sale” yard signs and general company reputation, and less than 20% come from promotions and advertising. These percentages very by area and company. It is not uncommon for less than 12% of sales to come from classified advertising. By far the largest number of buyers come from referrals sent by satisfied past customers, corporate contacts, friends, acquaintances, relocation networks, the Multiple Listing Service, and cooperating seller s or buyer s agents. Regular sales meetings and listing tours within the agents office also promotes your property throughout that agent s company. Agents continually work to maintain a “pool” of buyers through an extensive network of contacts and sources. This frequently results in a
