How Ajay & Kajol’s association has worked for the company?
Yes. We are delighted with the impact the star couple has had on our existing brand strengths. Kajol represents what today’s woman aspires to be – balance work and home beautifully. Her relationship with Ajay represents an ideal modern-day couple’s aspired relationship- one of equality, love and romance. Thus, they embody the brand values Whirlpool has stood for. They are an integral part of our strategy to take the brand positioning forward.
Related Questions
- My association has never handled Instructor honoraria and fees; it.s always been worked out between the company and the speaker. How do I know what.s appropriate?
- Are there any advantages to signing up as a representative for a company that belongs to the Direct Selling Association?
- What is a Successful International Association Strategy?
