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How accurate are reports from Google Analytics?

April 26, 2017accurate analytics google reports

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How accurate are reports from Google Analytics?

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Like many other web analytics tools, Google Analytics does a good job of outlining trends and helping you to understand how your customers view your shop. However, reports are not 100% accurate due to a number of factors, such as users closing browsers and timeouts waiting from Google Analytics. Also, depending on how Google categorizes sites on the web, you will find referral data that cannot be tracked back to the referring website.