Holiday Greeting or Blatant Self Promotion?
If there’s a line between branding in a holiday message, and a holiday e-card becoming an advertisement, I think it’s been crossed. This one from RedShift Systems goes a little far into self promotion with a riff on “Rudolph the Red Nose Reindeer” by making RedShift’s thermal imaging solution the hero of Santa’s journey. Holiday cards are great and we enjoy seeing the creative, but some put us a little out of the holiday spirit. Posted by Enid Burns at 12:58 PM | Permalink | Comments (0) December 14, 2006 IAB: Not Aiming for Marketer Members When the IAB announced its appointment of Randall Rothenberg to its CEO post (set to replace Greg Stuart in January), a colleague and I wondered aloud about whether this could mean the always-publisher-centric org was planning on branching out to include marketers in its membership fold. Rothenberg was hired, in part, for his experience as a CMO and connections in that world. I had the chance to chat briefly just now with IAB GM Sheryl Draizen who
