HealthCentral recently bought a company called Wellsphere. Why?
Wellsphere is an interesting company, an innovator in on-line health with great potential. Wellsphere’s proprietary technology organizes information about health and wellness topics in the same way that many health consumers think about health questions and search for health information on-line. For example, a lot of health information on-line is organized by a particular disease topic. However, many times health consumers seeking a specific piece of health knowledge may not use the name of a health condition, but rather a symptom or medication in their search. Wellsphere’s technology organizes health information more intuitively – the way consumers ask for health information – and allows HealthCentral to provide health consumers with a richer mix of information from sources across our sites. Also, Wellsphere has built a network of “health bloggers” to help consumers coming to Wellsphere access a broad range of perspectives on health topics, and to help people who write personal blogs
Wellsphere is an interesting company, an innovator in on-line health with great potential. Wellsphere s proprietary technology organizes information about health and wellness topics in the same way that many health consumers think about health questions and search for health information on-line. For example, a lot of health information on-line is organized by a particular disease topic. However, many times health consumers seeking a specific piece of health knowledge may not use the name of a health condition, but rather a symptom or medication in their search. Wellsphere s technology organizes health information more intuitively – the way consumers ask for health information – and allows HealthCentral to provide health consumers with a richer mix of information from sources across our sites. Also, Wellsphere has built a network of “health bloggers” to help consumers coming to Wellsphere access a broad range of perspectives on health topics, and to help people who write personal blogs
