Having turned yourselves into a company of inventors, was this move to greater commercialisation an easy one?
“No, not really. We are company full of incredibly creative people, all of whom have a great passion for what they do and who are constantly coming up with brilliant ideas and new inventions. Being more commercially focused inevitably means that we have to pass over many of these good ideas in order that we stay focused on our core business and on working with our partners to bring finished products to market.” “However, this is not to say that all good ideas not pursued by us disappear. For example, one of the best ideas that we didn’t attempt to commercialise internally was that of using bending waves in reverse. The thought was that if we can turn a hard surface into a loudspeaker by making it vibrate, we must be able to detect the position of vibrations on a hard surface by applying the same principles in reverse.
