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Having the unsubscribe instructions in the footer seems redundant with the link that allows people to unsubscribe ?

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Having the unsubscribe instructions in the footer seems redundant with the link that allows people to unsubscribe ?

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Not everybody has web access, or they may be reading their email while disconnected from the Internet. Subscribers with the latest Blackberry Reader and subscribers from third world countries, both have this problem. Since you are sending email, you should always have email options to allow your subscribers to get on and off of your list via email.

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