Having been there so long, does the prioritization of music at the network ebb and flow?
Doyle: It really doesn’t. There’s always a steady stream of music on MTV, what changes is how it gets expressed. Because we’ve always had opportunities to support artists in really meaningful ways, and the fact that we can harness all of our screens — MTV, MTV2, MTVU, MTV.com, our mobile platform — it helps us put together really holistic plans around the artists that we’re getting behind. When we get into a conversation with an artist, it’s not for a one-off. In other words, it’s not just about the video they’ve got coming out, it’s about putting together a global video premiere plan on both TV and online, then we make sure we can get an interview that can be exclusive and on-demand to that artist’s fans, then let’s talk about a live stream … whatever we can we do to engage fans while that’s happening so they can interact in real time with the artist. THR: Where does viewership stand for the assorted screens? Doyle: Next to MTV would be MTV2, which is in 77 million homes. MTV Hits, wh
