Haven?t companies tried to implement anti-piracy technologies before and failed?
Anti-piracy technologies that have been used in the past have not been easy for customers to use and were generally viewed as unacceptable by customers and the industry. For example, some early PC products required specialized hardware components or boot diskettes that were cumbersome for the user. Product Activation is a breakthrough technology in that it makes activation a natural part of setting up the software and avoids the pitfalls of anti-piracy methods used in the early days of the PC industry.