Have the Marvel movies helped the comics sell better? Are younger audiences discovering comics because of the movies?
AVI: That’s a good question. Actually, after “Spider-Man” that was the first time we saw the resurgence of comics to kids. All of a sudden there was a new discovery. What we did this year, as Marvel, we are now selling our comics at 7-11 and Walgreens, places kids can get to. Part of the issue with the business was that kids can’t get to the store. With ‘Fantastic Four’ we went a step further. We actually did a program with the schools called ‘Do the Right Thing.’ Lesson plans, we brought the comics right to the kids and the response was fantastic, so if you go now to major chains, you will see comics for younger kids. Read anything, the philosophy is read anything, but if you do read comics and have fun with it, it’s even better. So now when we put out movies, especially things like “Fantastic Four” that’s positive and has wish fulfillment and empowerment and is on the soft end of what’s right, we support it with comics. As you know, Ultimate Fantastic Four was a huge success. This mo
