Have prices been dropped for Saga figures? Why do online stores charge more than Wal-Mart and Target?
Let me start off by saying that Hasbro does not determine what a retailer charges. They can suggest a price, but it’s the store’s ultimate decision. Hasbro’s suggested retail price for basic figures is between $5.99 and $6.99. That’s pretty much a mean equivalent to Power of the Jedi pricepoints. There has been a noticeable downward trend with the “Big Box” stores. Wal-mart plans on selling Saga figures for $5.88 while Target will have them for $5.99. Walmart and Target are in direct competition for that piece of Clone pie, so if one initiates a price drop, the other usually follows suit. Their prices are driven purely by this competition. Due to the sheer volume and profit margin they can generate because they are the big boys on the block, Wal-Mart, Target, and TRU can sell them relatively cheaper than smaller stores and online retailers, who typically charge between $8-$12 per figure. It’s called the economics of scale. Smaller retailers cannot possibly compete with the prices charg
